ADIDAS ??????? 2012 PDF
Targets Results ). Outlook Currency-neutral sales development: adidas Group increase at a mid- to high-single-digit rate. Transcript, PDF KB · PDF KB · PDF KB · PDF KB. Sustainability Report, PDF MB. adidas AG Financial Statements, PDF MB. adidas Group for the financial year are filed with and published in the Notes to the annual financial statements of adidas AG for the year.
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PDF. Adidas AG does not currently have any hardcopy reports on AnnualReports .com. Click the button below to request a report when hardcopies become. Adidas Group, 'Sustainability Progress Report ' () olhon.infogroup. com/media/filer_public//08/13/olhon.info Adidas Group. country in the world,45 Adidas uses its influence as a major buyer to drive / Environment_targets__milestones_pdf (accessed August ).
Kizone was declared bankrupt Rubenfire and Shahin, The American based organisation China Labour Watch CLW , a society dedicated to promoting fairer employee rights of Chinese workers argued that even with corporate codes of conduct, government policies and legal enforcement, more needs to be done to end sweatshop manufacturing.
Over the years CLW have produced official reports as well as press releases on the performance of over 10 different factories of Adidas, bringing to light many of the inadequacies previously mentioned.
Following these reports, Adidas did acknowledge many of its failings, which prompted them to come up with its own action plan China Labour Watch, The firm achieved improvements in Human Rights policy, through empowering workers within its supply chain, by refining its grievance systems and providing tailored training workshops to many of its strategic suppliers CHRB, The firm also conducted a pilot survey to further improve employee satisfaction, which involved participants supervisors and workers from three Indonesian factories.
The survey provided an insight into workplace conditions and was used to help identify strengths and weaknesses, which revealed potential improvement opportunities. Although the survey only voiced the opinions of a small minority, it did produce positive learnings and the project is being rolled out to more than 80 factories across Asia this year.
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It is likely that these proactive measures used for inclusion and empowerment of supply chain workers, helped promote fairer working conditions, and led to the firm being ranked first in class by KnowTheChain evaluation of forced labour resource CHRB, The organisation continues to support workers and develop fair and safe working environments. Adidas reported factory visits during , which also incorporated factory audits, focusing on social and environmental compliance Adidas, This made it possible for over workers, from several factories to attend and were designed to facilitate opportunities for cross learning and best practice sharing among suppliers.
Table 1: Sustainability Progress Report, Not only does all footwear now contain recycled materials, the firm also removed plastic bags from all retail stores by switching to paper, eliminating the use of 70 million plastic shopping bags per year Adidas, , Parley for the Oceans, Conclusion Adidas presents a very mixed picture in relation to its compliance of the Principles of the UNGC, and previously there has been a history of criticism over the years.
However, Adidas has noticeably begun to understand the magnitude of bad publicity and recognise the need for a more responsive system of governance.
Since , it is increasingly difficult to find negative press on the organisation and arguably, the firm has improved considerably in areas concerned with human rights, labour rights and the environment. Improvements in human and labour rights of workers has mostly been achieved through improved grievance systems, such as the anonymous hotline and increased training, which have served as appropriate methods for empowering workers and has also led to the business being recognised for its efforts in these areas.
Adidas has also demonstrated its intent by going beyond legal requirements to support and respect the protection of international human rights by creating opportunities for redundant women in third-world countries.
It appears Adidas now view complaints as an opportunity to improve, rather than a threat and its readiness to part company with their paper supplier and others Table 1 , following damaging reports, demonstrates that the firm looks to improve at every opportunity.
Despite much of the progress made by Adidas, there is stillroom for improvement, especially in regards to the number of factory visits and audits being conducted. For a firm as distinguished as Adidas to potentially have uninspected supplier factories in the 21st century could be viewed as poor practise and may increase the probability of unwanted press in the future and the boycotting of its products as a result.
Despite the firms COC stating they do not tolerate or participate in any form of corrupt behaviour, federal investigators discovered a thriving black market for teenage athletes and showed the firm to be funnelling money to players and their families to endorse the brand. Altogether, it may be argued that Adidas were guilty of not enforcing corporate codes of conduct at supplier sites and relied on self-regulation within its supply chain prior to References Adidas Group, Adidas Sustainability Progress Report [online].
Fair Play [online]. Responsible procurement and complex product chains: The case of chemical risks in textiles. Journal of Environmental Planning and Management, 55 1 , Cetindamar, D. Journal of Business Ethics, 76 2 , China Labour Watch, A Case Study: Business Ethics: Managing corporate citizenship and sustainability in the age of globalization 4th ed.
Oxford University Press. Corporate Human Rights Benchmark, Pilot Methodology [online]. CSR in Stakeholder Expectations: And Their Implication for Company Strategy. Journal of Business Ethics, 44 , Deakin, S. A Reappraisal. University of Cambridge Edwards, J. Immigration and Free Market Morality: A Christian Perspective.
Behind the Scenes at Chinese Toy Suppliers. Journal of Business Ethics, 75 1 , Ethical Consumer Markets Report, Consumer Markets Report [online]. From compliance to a growth strategy. Journal of Global Responsibility, 6 2 , Gray, R.
Greenpeace, The ethical consumer. London; Thousand Oaks: International Labour Organization. What is Sustainable Development? Goals, Indicators, Values, and Practice. Environment Science and Policy for Sustainable Development.
Kavitha, W. Kell, G. Journal of Business Ethics, 59 1 , Levy, B. Annals of Global Health, 81 3 , McCrudden, C. European Journal of International Law, 19 4 , Marks, Nowak, M. Palmer, R. Encyclopaedia of Environment and Society. Thousand Oaks: Sage Publications. Parley for the Oceans, Adidas x Parley [online].
The ethical and economic case against sweatshop labour: A critical assessment. Adidas Baseball hardgoods are licensed to Dick's Sporting Goods.
From to , Adidas sponsored New York Yankees. Adidas' Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as UCLA 's John Wooden. From to , Adidas was the outfitter of all 30 franchises in the National Basketball Association , replacing the Reebok brand after Adidas' acquisition of Reebok.
Adidas was replaced by Nike as the official outfitter of the league after the —17 season. Adidas began manufacturing cricket footwear in the mid s, with their initial target market being Australia. Their shoes were a radical departure from traditional leather cricket boots which had remained basically unchanged for decades, being lighter and more flexible but also offering less toe protection, so that it became not uncommon to see batsmen who had been struck by the ball on the foot hopping around in pain.
Having continued to manufacture cricket footwear for many years, in the company finally entered the field of bat manufacture in and currently their bat range includes the Pellara, Incurza, Libro and M-Blaster models.
In the s, Adidas signed the superstar Indian batsman Sachin Tendulkar and made shoes for him. It created a new bat, 'Adidas MasterBlaster Elite', personalized for him. In , Adidas made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties. Adidas Golf manufactures golf clothing, footwear, and accessories. Men's and women's equipment includes footwear, shirts, shorts, pants, outerwear wind suits , base layer and eyewear.
USA Gymnastics and Adidas sponsorship concluded at the end of In , Adidas gymnastics leotards for women and Adidas men's competition shirts, gymnastics pants and gymnastics shorts have been available in the United States, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Adidas previous collaborated with GK Elite, since Spring , Adidas gymnastics products have been available worldwide through Elegant Sports.
In , Adidas announced its entering to the lacrosse equipment, also sponsoring the Adidas National Lacrosse Classic in July for the top high school underclassmen players in the United States.
Materials that adidas provided were jerseys, shorts, shoes, shafts, heads, gloves, and protective pieces. Products manufactured for the sport are sticks , gloves, protective gear and boots. Adidas currently manufactures several running and lifestyle shoes, including the Energy-boost, and the spring-blade trainers.
In the 3rd season launched. It originated in the early 90s and relaunched in In November , Adidas teased a sneaker made from ocean plastic. The shoe is created from a fabric called " Biosteel ". The shoe is called the "Adidas Futurecraft Biofabric. The shoe only begin to dissolve when it is put in contact with a high concentration of the digestion enzyme proteinase, which occurs naturally. Once this happens, the shoes can decompose within 36 hours.
The shoe was never released. Adidas Skateboarding produces shoes made specifically for skateboarding, including the redesign of previous models for skateboarding. The brand also releases signature models designed by team riders. Adidas has been involved with tennis equipment since the mid s and has historically sponsored many top tennis players, beginning with two of the most dominant male tennis players at the start of the professional era in the late s, Stan Smith and Ilie Nastase.
During the s and s, not only were they exclusive apparel and footwear sponsors of world number one men's tennis players Ivan Lendl and Stefan Edberg and ladies' world number one Steffi Graf but each player had their own, exclusive graphic styles designed for their use during play, which were in turn marketed to the general public.
The company recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the Adidas entered Kabaddi which is still a non-Olympic sport but highly popular in the Indian subcontinent and Asian countries.
In , with the launch of Pro Kabaddi League a city based franchise league in India, kabaddi took the region with storm. In , they tied up with Mumbai-based franchise U Mumba. Adidas also designs and makes slide -style sandals, mobile accessories,  watches, eyewear , bags, baseball caps , and socks.
As well, Adidas has a branded range of male and female deodorants , perfumes , aftershave and lotions. The wristband will pair with Adidas's miCoach app, which acts as a personal trainer. Adilette was the first ever pair of sandals made by Adidas, originally developed in To this day, the resulting sandals are a best-seller. Most recently, Adidas has introduced a colour scheme that goes along with its Predator and adizero line; the scheme is dubbed warning orange and purple.
Usually, the three stripes appear in the contrasting colour on the strap of the classic models. The most common adilette livery is in navy blue or black, mixed with white colours.
Also the Woodilette and Trefoil models follow a similar design but without stripes on the strap. Opting for a wide, over the foot strap rather than the design of flip flops , the adilette sandals provide a fresh style and a different level of comfort for the wearer.
The strap is also glued to the sides of the sandal, which directs tension to less stressful areas of the sandal, which gives the sandals more durability. The Santiossage is a uni-sex slide -style sandal. The sandal has the trademarked three stripes on a velcro strap toward the front of the shoe.
Santiossage comes in black, navy, or red. On the side of the shoe, toward the heel on either side, the manufacturer's name appears, as well as on a round emblem in the actual heel of the foot-bed. Notably, there are tiny clear massage nubs throughout the foot-bed for the purpose of massaging after-sport footaches, although the sandals are worn casually among non-athletes. Seen through these clear nubs are Adidas' three stripes. Adissage is also a uni-sex slide -style sandal.
Available in black, navy, light blue, black with pink, and other assorted colors, the sandal has the trademarked three stripes on a velcro strap toward the front of the shoe.
On the side of the shoe, toward the heel on either side, the manufacturers name appears, as well as on a round emblem in the actual heel of the footbed. Like the Santiossage , there are tiny black massage nubs throughout the foot-bed for the purpose of massaging foot aches after sport, although popular as a casual sandal amongst non-athletes as well. Adidas, like other sports brands, is believed to engender high consumer brand loyalty.
Brand loyalty towards Adidas, Nike, Inc. During the mid to late s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials , which dealt with the fashion market; the main group within this being Y-3 which is a collaboration between Adidas and renowned Japanese fashion designer Yohji Yamamoto - the Y representing Yamamoto and the 3 representing the three stripes of Adidas.
Launched in , "Impossible is Nothing" is one of the company's most memorable campaigns.
In , "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking nations.
In , Adidas launched " Creating the New " as its new strategic business plan until India has been a very speculative market for Adidas. Despite this Dave Thomas, managing director of Adidas in India is ambitious of the country's potential.
The company later decided to use the people's almost religious adoration for the game cricket to promote their brand. It soon launched a new cricket campaign in the country. Adidas also has a website dedicated to the Indian audience that markets and sells products to its consumers in India. The brand is featured in several games, including Commodore Amiga: Adidas Championship Football.
Adidas has done several collaborations with well known designers, including Jeremy Scott , Alexander Wang, and Raf Simons. They have also reached out to several celebrities, such as Kanye West, Pharrell Williams, and Stan Smith to create some of the company's most notable and coveted pieces.
On 14 February , Kanye West collaborated with Adidas to create the first pair of Yeezys, eventually leading to his own clothing line which would transform the lifestyle and streetwear industry.
Adidas has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munich. In July , Adidas and Manchester United agreed to a ten-year kit deal, beginning with the —16 Premier League season.
Get And Sign Adidas Employee Store Pass Form
In rugby union , Adidas is the current kit supplier to the All Blacks , the France national team , the Italian national rugby team and the South African Stormers and Western Province rugby union teams among others. Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup.
Adidas was the British and Irish Lions kit supplier from to Dual rugby and league international and former boxer Sonny Bill Williams is a global ambassador for Adidas. Adidas has provided field hockey equipment and sponsors numerous players of Germany, England, Netherlands, Australia, Spain and Belgium. The company has been the kit provider of Argentine women's and men's teams for over 15 years.
In ice hockey , Adidas signed an agreement with National Hockey League NHL to be the official outfitter of uniforms and licensed apparel, starting in the —18 season. Adidas will replace its own subsidiary Reebok as official provider. Adidas sponsorships Ivan Zaytsev volleyball player. Earvin N'Gapeth volleyball player it advertises as a model and brand ambassador for Adidas.
In , it had filed lawsuits against Skechers , one for making a duplicate Stan Smith design, and another for Adidas replicas such as "Springblade". Adidas has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents. It has been labelled a public relations disaster by leading New Zealand PR firms and Consumer advocate groups.
The largest New Zealand sportswear retailer Rebel Sport has stated it is angry and is considering selling the All Blacks Jerseys to the general public below cost. On 14 June , Adidas posted on their Facebook page a picture of a pair of Jeremy Scott -designed shoes containing shackles.
The picture was of a planned shoe line that Adidas intended to release in July. The photo quickly caused controversy including that of Jesse Jackson who was quoted as saying "The attempt to commercialize and make popular more than years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive".
Adidas has been criticized for operating sweatshops , particularly in Indonesia. Between and , Adidas rejected many of its suppliers that supported unions for subcontractors with less reputable labour rights records. Workplace standards that Adidas' policy upholds include the freedom for workers to take part in collective bargaining and a non-retaliation policy towards workers who express concerns. At the Panarub factory in Java , 33 workers were fired after striking for better pay in They produced products for Adidas as well as Nike and the Dallas Cowboys until they closed in January A campaign has been initiated by United Students Against Sweatshops calling for universities to cut contracts with Adidas.
William Anderson, head of social and environmental affairs for the Asia Pacific region, posted an entry on the company blog in which he sought to justify the 34p an hour pay rate.
In April , one of the biggest strikes on mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Adidas. From Wikipedia, the free encyclopedia. For other uses, see Adidas disambiguation. Operating income. Net income.
Reebok Runtastic Matix. Main article: List of Adidas sponsorships.
Germany portal Companies portal. Archived from the original on 8 February Retrieved 7 May Retrieved 14 March Retrieved 8 March Retrieved 3 March German Equity Preview". Bloomberg L. Archived from the original on 6 November Retrieved 31 May Retrieved 5 November Pitch Invasion, Adidas, Puma and the making of modern sport.
International cases in the business of sport. Retrieved 16 October Sneaker Wars. New York: Harper Perennial. Deutsche Welle. Freelap USA. Retrieved 2 June Retrieved 2 April The Prehistory of Adidas and Puma". Der Spiegel. Retrieved 5 August Review of "Sneaker Wars: The Wall Street Journal. Retrieved 26 September The Sydney Morning Herald.
Retrieved 6 November Retrieved 18 August Sabotage Times. Retrieved 13 April Bla Bla Writing. Retrieved 3 August The Guardian. Retrieved 26 December Archived from the original on 11 November Le Monde. Retrieved 17 October Archived from the original on 25 March Sweat but don't sweat it. Shop online for shoes, clothing, jewelry, dresses, makeup and more from top brands.
Retrieved 18 August It also provided detailed information on its operations and up to date progress. Adidas also has a website dedicated to the Indian audience that markets and sells products to its consumers in India. Retrieved 7 May Retrieved 16 October
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