UNLABEL SELLING YOU WITHOUT SELLING OUT PDF
Easily share your publications and get them in front of Issuu's millions of monthly readers. Title: [PDF] Unlabel: Selling You Without Selling Out. Audiobook Free PDF Unlabel: Selling You Without Selling Out Pre Order Original book Click to download olhon.info One of the most. Editorial Reviews. olhon.info Review. Author Note from Marc Ecko. I am a brand, but I am Unlabel: Selling You Without Selling Out by [Ecko, Marc].
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When you unlabel, you can be an artist without being a starving artist. You can sell without selling out. To do this, you need to create an. Well, we imply that guide that we extend is the soft documents of the book Unlabel: Selling You Without Selling Out, By Marc Ecko The content. Book Review: Unlabel: Selling you without selling out by Marc Ecko. In this book, Marc Ecko uses the template of a textbook and a loose, personal tone to tell.
This requires a fundamental change in your assumptions. When you unlabel and create an authentic personal brand, you will broadcast yourself differently to the world. You will think of yourself more actively, not passively. People can take your job. What happens when your job is yanked away? What happens when your career becomes obsolete?
What happens when you shit the bed— hard? I nearly lost all control of my company, I struggled with crushing debt, I even thought I might lose my house. I was a media darling and then a media target.
But it was okay. I was okay. Because if you do it right, your brand is still there selling for you, and when you know you can create, your brand will help you recover, get a new job, make new sheets. Your brand is your bedrock. Building a brand is like creating your own personal religion. You need to be willing to fight for it, defend it, die for it.
It involves being something of a zealot. I would have preferred to call this book Creating Your Own Religion , but the world is too sensitive to use religion as a metaphor for branding.
But religions brand all the time. The Sistine Chapel? Glass cube storefront? There are no cheesy mission statements. But there is a manifesto I dare you to sign.
This is the textbook I wish I had in college.
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The cynics have jeered and the detractors have slung their arrows. I wear those scars with honor.
This is all part of the story. I found success—measured in both guts-to-the-skin happiness and billion-dollar companies—only when I scrapped off the labels of the gatekeepers, ditched the boxes, and created my own personal, authentic brand that captured the attention of the people who count: In my case?
Just some crayons, scratch paper, and a stack of comic books. Everything you need to understand about branding is on the inside. One must not be afraid to look or be mystified by a pseudoscience. FEAR can immobilize you, trap your creative voice, and arrest you from expressing yourself.
A certain amount of FEAR is healthy. A fear of fire is stamped in our DNA. Thanks to this fear, we learned to leverage fire, to govern it, to use it for cooking meat and to keep our homes warm. In business, you need to have a healthy amount of FEAR when it comes to playing with the fire of debt, loans, and financial leverage. If we all had just a little more FEAR, maybe we could have dodged the credit crisis of — But too much FEAR could prevent you from taking any risks, which you need to do to create and scale a brand.
Dyer, a big guy from the South, turned to Seth Gerszberg and me. Letter of intent. Seth and I stole a glance at each other. We tried to keep from smiling.
This had been almost twenty years in the making. Seth and I mouthed the words Holy shit. Screw it: I closed my eyes and channeled DiCaprio in Titanic. We drank more champagne. Maybe buy another house? Maybe buy a jet? We talked about the new company we would form. What should we call it? Seth asked. Something that reminds us to buy back these fuckers. Dyer served the perfectly cooked fish, the champagne turned to gin, and we finished our cruise.
But then a funny thing happened. They said it was too cash rich, too big. The risk was greater than the reward. The deal never happened.
At the time, our company was in great shape. It was lean.
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It was profitable. It was growing.
The world needed to perceive us as a giant, a Titan of Industry, a multibillion-dollar enterprise with retail stores across the globe. And perception is reality, right? If we needed to change what our company was and who I was, then so be it. But this path would prove to be a ride down a rabbit hole to in authenticity that almost destroyed me and the company. The quarterback, my friend Ben, looked at me in the huddle.
Got it. That was a total lie. Ben yelled.
Unlabel: Selling You Without Selling Out
We all clapped our hands, and I shuffled to the line of scrimmage, dreading what would happen next. I started running, and by running, I mean that I staggered my chubby legs forward, jogging slowly, huffing and puffing, easily blanketed by the kid who defended me. My defender tripped and fell down, leaving me alone in the end zone. As it sailed toward me, I was all alone, extending my arms, and I thought to myself, You can do this , and I felt the ball hit my hands—and ricochet off.
The voice came from behind a chain-link fence. As I picked up the ball, I saw a short, black, bare-chested dude on the other side of the fence.
He was shredded like Grandmaster Melle Mel in his prime. His name was Anthony something, but everyone called him Supreme Mathematics. Oh shit. Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business. I am a brand, but I am not a label. You too are a brand. Whether you know it or not.
Whether you like it or not. A brand is not skin-deep. Labels are skin-deep, but a brand—a true, authentic brand—is made of blood and bones, muscle and organs. A brand has a heartbeat. Unlabel explores the anatomy of a brand. And it uses the Authenticity Formula 1 to explain the cross sections of that anatomy. By understanding how to harness my fear 2 and separating perception from reality 3 , I grew that brand to the tune of a billion-dollar retail business. Refuse to be labeled.
This takes work. In the same way that you do push-ups to exercise your body, you need to challenge yourself to shake free of the herd, find your own unique voice, and create your personal authentic brand.
Review "Marc is living proof that you can be a marketing and business whiz and still be a true artist. Ecko is at a crossroads … the man is trying to step out from behind his rhino. Marc's unique vision became a global force. This is the text book I wish I could have bought in college. More edge than most. Unlabel is that book. At a time when every business person and company is forced to hustle and fight to be heard in a competitive world, Unlabel is the story of a man who clawed his way out of a garage and created a multi-million dollar company in the process.
About the Author Marc Ecko is an American fashion designer, entrepreneur, and artist. Visit him online at BeingMarcEcko. Ecko's Unlabel.
What I've been able to see through Marc's eyes is invaluable. There is a real sense of history at play here that fortifies the designers focus on authenticity.
From drawing up 'Vote for Me' flyers to become the student body president in high school to the advanced maneuvers of 'velvet roping' an empty trade show booth with his brand placed elegantly atop a pedestal; there is a constant affirmation in nearly every page of the sheer value of doubling down on originality.
More than a rags to riches story, Ecko's tale is loaded with self effacing admissions of the dangerous side effects of success and lessons on how to counteract them with actual stress tested wisdom.
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I've been aware of Ecko only intermittently through the mind stamping Rhino brand and I seem to recall when Getting Up, his foray into video game design came out but I'm someone who has always been suspicious of Graffiti as an art form. Miraculously early on in the book I was educated by Marc, that what one mostly sees on the street in the form of 'graffiti' are called 'toys' - a moniker for nascent writers whose pens are cans. Wasn't it Voltaire who said 'one must write volumes before signing ones own name'?
That idea wasn't lost on the ethos of Ecko. Marc possesses that rare quality of a talent who knows he's got it but takes the time to get it right it in seemingly every aspect of his creative and professional life. I've read it non-stop until I decided to write this review. It reminds me of the 'innocence' of the 80's and 90's. An innocence that is, perhaps against our better judgement, present with us now.
Labels are skin-deep, but a brand—a true, authentic brand—is made of blood and bones, muscle and organs. A brand has a heartbeat. Unlabel explores the anatomy of a brand. And it uses the Authenticity Formula 1 to explain the cross sections of that anatomy. By understanding how to harness my fear 2 and separating perception from reality 3 , I grew that brand to the tune of a billion-dollar retail business.
My philosophy is simple: unlabel.
Refuse to be labeled. Fight their labels.
Unlabel: Selling You Without Selling Out
Peel off their labels. Unlabel—and create your brand. This takes work. In the same way that you do push-ups to exercise your body, you need to challenge yourself to shake free of the herd, find your own unique voice, and create your personal authentic brand. Find your swoosh, your Apple, your Rhino. Ecko is at a crossroads … the man is trying to step out from behind his rhino. Marc's unique vision became a global force. This is the text book I wish I could have bought in college.
More edge than most. Unlabel is that book. At a time when every business person and company is forced to hustle and fight to be heard in a competitive world, Unlabel is the story of a man who clawed his way out of a garage and created a multi-million dollar company in the process. Visit him online at BeingMarcEcko.
Most helpful customer reviews 14 of 15 people found the following review helpful. Ecko's Unlabel.Are you sure you want to continue? What happens when your career becomes obsolete? I figured out how to draw a hand from the panels of Captain America. This book was an entertaining look into what it took to get to where he is today. Got it. It just seems like it would flow better if the lessons were at the end.